Welcome to Snoop, a cloud based automotive data service that provides realtime, VIN-exact availability, spec and pricing to power dealer and brand websites.

Our cloud based API seamlessly integrates, connects and manages ever-changing data from manufacturers, dealers, financiers and government bodies to make VIN based enquiries easy.

The Snoop Story!

Buying a car shouldn't feel like you're navigating a maze!

Shopping for a car can often feel like a complicated and frustrating experience, with customers unable to find answers to three simple questions.

What is the exact drive away pricing for that car, customer and location.

What are the exact weekly payments including Guaranteed Future Value for finance campaigns.

What are the complete details of all fitted features, options, packs and included services for that car.

What is the real-time availability showing the next available unique vehicle for that customer’s location.

Shoppers are more likely to choose a brand that provides them with instant and exact answers to their most important questions.

Customer feedback identifies the lack of transparency and detail provided by websites as a main reason they keep shopping for alternatives and experience frustration and lack of trust for that brand.

So, why do brand and Dealer websites stall when generating quality VIN-specific leads?

Because delivering instant, accurate, real-time data is no small feat that requires many different services to connect together and operate seamlessly as one.

Enter Snoop

Snoops cloud based API seamlessly connects these services to enable a VIN-exact real time point of truth that powers your website and drives sales.

Managed Services

Managed services are constantly updating and enhancing multiple data points to make the complex simple.

Snoop instantly powers in real time:

Build Configurators, Stock Locators, Finance Quoting and CRM integrating into Dealer retail services to provide a real-time point of truth connecting visitors to VINS.

What are the benefits of Snoop?

Brands using Snoop report that leads tied to a specific VIN are five times more likely to convert into a sale compared to leads not associated with an actual car.

BETTER QUALITY LEADS

Providing exact drive away pricing and availability for deliverable cars.

BETTER CUSTOMER EXPERIENCE

Customers get the info they want when they want it, so they engage more confidently to complete their purchase.

BUILD CUSTOMER TRUST

Providing real time stock, price and specification down to the VIN shows you are ready to roll, building trust with the customer.

INCREASE SALES PERFORMANCE

Improved Sales and Marketing efficiency. It takes fewer leads to hit targets with better quality leads in the network.

“I saw a problem the industry was ignoring. Consumers weren’t getting the real-time availability and pricing they expect in today’s digital world. Dealer teams didn’t have automated tools and were drowning in admin. Web traffic was strong, but conversions? Flat. The car business was lagging behind. So we built Snoop to change that. Instantly matching buyers with in-stock vehicles at real prices, we cut through the noise and deliver highly qualified leads. It’s an easier, smarter, trust-driven way to sell cars. The right vehicle. Right now. No friction.”

Scott Weis

Snoop Founder

“Selling cars is not like selling Mars bars. Cars are a complex product with difficult pricing and a myriad of taxes. SNOOP does all of this better than a person can and frees the team to do their job – Selling”

“We decided to subscribe to SNOOP for a number of reasons and it’s a great service. Prior to having it, we lost a prospective new starter for a sales role. They told us they’d accepted a role at another dealership because they had SNOOP and we didn’t.”

“Retail is detail. SNOOP makes this possible and it means your managers can be out on the floor, working with your team and their customers - not stuck behind their computers”

Frequently Asked Questions

Our brand website already includes a recommended drive away price - why do we need this service?

Feedback from consumers is that ‘Recommended Drive Away Price’ is one of their top 3 causes of frustration and results in a loss of their trust in the brand. This is because it lacks transparency and detail and forces them to contact a retailer and wait for the retailer’s response, which the consumer often chooses not to do (lead blocker). When they do contact a retailer, the supplied price is often very diﬀerent for the actual car the consumer wants to buy, which creates further friction and loss of trust.

How do we know the Snoop presented drive away price is correct?

The Snoop VIN Drive Away Price services includes advanced, automated integrity checks, service level metrics, alarms and validation processes. These have been developed, proven and continually improved over more than a decade. These Snoop services have alerted brands to issues in their own source data that’s used across their business and helped them to promptly address their issues e.g. brand specification and pricing details errors.

Australian Consumer Law dictates that our retailers must individually set their own delivery charges. How is this reflected in Snoop’s Drive Away Price?

Snoop includes simple automations for each dealer to instantly set and change their own delivery charges by brand, series and model. VIN-specific Dealer Drive Away Pricing is auto-calculated for the brand’s entire stock pipeline, using this and other pricing ingredients. The brand recommended delivery charges are used as the default (starting) values.

Is Snoop an in house IT system?

No, Snoop is a fully managed end to end subscription service that seamlessly integrates with your website.